GO Indoors: the message this weekend
The UK’s biggest outdoors retailer is urging people to stay at home this weekend, as forecasters predict warmer weather.
GO Outdoors has temporarily rebranded itself GO Indoors to emphasise the message that people should only undertake essential travel.
The UK Government said it is vital people stick to the rules to help protect the NHS, which is coming under increasing strain as the Covid-19 crisis continues.
GO Outdoors closed its stores, in line with government edicts, but is continuing to trade online.
Chief executive Lee Bagnall said: “We understand that this is a challenging time for everyone, as we temporarily adapt to a completely new way of living.
“At GO Outdoors, we’re proud to do our bit during these uncertain times.
“Through our new campaign GO Indoors, we’re spreading the message and encouraging the great British public to do the same particularly with the good weather planned for this weekend.”
The company has produced a video to get across the message.
Mr Bagnall said: “Our video and name change is just a small gesture through which we can help to spread this crucial message in an easy to understand way, while acknowledging the beauty of the UK countryside that so many Brits are longing for.
“We want to inspire the UK to have fun and adventure, in a safe manner, no matter what your ability is. It’s the ethos that our staff and customers have shared for many years. From camping indoors to star spotting from your bedroom window.
“I’d like to say a huge thank you to our wonderful NHS for everything it is doing for our country in the current circumstances. The sooner we all act, the sooner we’ll be able to fully embrace the great outdoors again, so let’s work together to support our NHS in making this a reality, and for now: GO Indoors.”
The retailer is also producing a series of free online activities such as cook-along outdoors, tutorials on bike maintenance and fun ideas to keep children occupied.
The company has produced a short video enouraging people to stay at home
GO Outdoors has 67 stores across the UK, and was founded in Sheffield in 1998.
The company is owned by JD Sports Fashion, which acquired it in 2016 when it was put up for sale. The Pentland Group, which also owns the Berghaus brand, is a majority shareholder in JD Sports.
