Budding film-makers are being invited to create a promotional video as a national trail approaches its 50th anniversary.
The Cleveland Way wends its way around the perimeter of the North York Moors national park for much of its route between Helmsley and Filey in North Yorkshire.
Amateur and professional film-makers, including students and graduates, are being challenged to create a movie lasting no more than two minutes that interprets the life, beauty and uniqueness of the 109-mile trail, which will mark 50 years in 2019.
From the initial entries, a shortlist of three will go through to the second round where they will receive £1,000 each to put towards technical, audio and visual improvements on their original submitted film.
As well as seeing their entry become the official film, the winner will receive a further £1,000 prize, while the two runners-up will each receive £500-worth of outdoor clothing.
The new film will update one produced in the 1970s.
Malcolm Hodgson, national trails officer, said: “So much has changed, not least the film production techniques but also in terms of some of the views and the way that the trail is now used since those early days back in the 1960s when the growing demand for multi-day walking paths in the countryside led to its creation.
“While the historical sights and landscape remain pretty much the same, the towns and villages have changed, and now you’re as likely to see trailrunners and walkers with dogs, or mountain bikers on the bridleway sections, as you are ramblers.
“We’re looking to reflect this and the special qualities of one of the nation’s favourite trails, particularly the sheer variety of the landscape and points of interest that visitors can enjoy, whether it’s the heather-clad moorland or the tranquil sandy coves along the coast.”
The competition will open on Thursday 24 May, exactly a year before the trail’s 50th anniversary, and will run until November this year.
The 1970s publicity film
More details can be seen on the North York Moors national park website.