Bradshaw Taylor sales director Sonia Prior

A major outdoors gear distributor has appointed a new sales director.

Sonia Prior joins Bradshaw Taylor from Amer Sports.

Rutland-based Bradshaw Taylor are specialist distributors and agents for a number of well known outdoor, country, ski and travel clothing brands.

Ms Prior said: “Bradshaw Taylor has such a strong reputation and well established relationships across the outdoor industry in UK and Europe.

“I am delighted to join the team and work with such a powerful set of brands to further the success that the team at Bradshaw Taylor have been driving over the past few years.”

Ms Prior joins from Amer Sports, where she has held a series of roles since 2000, including UK general manager for Salomon and Bonfire and, most recently, key account manager for all Amer brands in the UK.

She will now be responsible for Sherpa Adventure Gear, Icebreaker, Black Diamond, Royal Robbins, Keen and Schöffel Ski, working with retailers around the UK and Europe and from Bradshaw Taylor’s offices in Oakham, Rutland.

Managing director Corry Taylor said: “Sonia joins us with a wealth of experience along with an energy and ambition that matches ours here at Bradshaw Taylor, where we are seeing some really exciting growth and change in many of our brands.

“Working closely with our retailers as we grow our brands is our number-one priority. Sonia is well known and respected in the industry, and she shares our commitment to strong relationships and customer service.

“We are delighted to have her in our team.”