A UK sock brand has received a seal of approval from the Duke of Edinburgh’s Award for the eighth year on the trot.
Northern Ireland-based Bridgedale has again made it on to the recommended list for the charity, which oversees thousands of young people’s walking expeditions each year.
The company said: “The decision comes as Bridgedale’s best-selling WoolFusion Technology sock Trekker celebrates its 21st birthday this autumn, showing that a great outdoor product really does stand the test of time.
“Wearing the correct socks is an integral part of the challenges and expeditions undertaken by young people, to enable them to achieve their award goals. Renowned for comfort and performance, Bridgedale socks can help to take young people on many adventures, from the Three Peaks Challenge to remote parts of the world, safely and comfortably, as they fulfil their future potential.”
Carolyn Dunn, sales and marketing manager at Bridgedale said: “Once again this is a prestigious accolade for our sock range, which guarantees to keep the participant’s feet warm, dry and comfortable during various outdoor activities.
“It’s a great opportunity to introduce young people to the Bridgedale brand and drive sales via DofE’s retail partner Cotswold Outdoor. We look forward to working closely with The Duke of Edinburgh’s Award in the future, helping more young outdoor enthusiasts achieve their full capabilities.”
The Duke of Edinburgh’s Award is a scheme for young people aged between 14 and 25 and involves volunteering, participating in skills and physical activities and undertaking a two-, three- and four-day unaccompanied expedition at bronze, silver and gold levels respectively.
The award has been running for 60 years and currently has more than 300,000 participants.
Bridgedale is based in Newtownards near Belfast, has more than 100 years of heritage in knitting, manufacturing technical outdoor socks, hats and gloves for walking, hiking, mountaineering, running, skiing and leisure.
Sheepy
19 August 2016I bought an over priced pair of Bridgedale walking socks and they didn't even last me Six months.
By way of comparison, I bought some walking socks about 15 years ago and am still wearing them, and they weren't expensive.
So, does being on the recommended list involve making a "donation?"