One of the UK’s leading outdoors brands is helping climbers reach new heights.
Berghaus announced it will sponsor the Great Britain climbing team for two years.
The company will provide clothing for the 75 climbers in the senior and junior teams when they compete in regional, national and international events, in a deal signed with the British Mountaineering Council.
The GB climbing team has 30 girls and women and 45 boys and men, with a mixture of boulderers, lead climbers, ice climbers and paraclimbers.
In 2015, team members competed in 26 international events and numerous national events. As well as being the sole supplier of upper body clothing to wear during competitions, Berghaus will have a presence at the UK events and work with the BMC throughout the year to promote the team.
Berghaus athlete and BMC ambassador Molly Thompson-Smith is a leading member of the team. She said: “The GB climbing team is really important for our sport. The team gives young climbers great opportunities to compete all over the world and is playing a key role in the ongoing campaign to add climbing to the Olympics programme.
“Just as crucial is the work that the BMC does with the team to build the profile and reputation of climbing among the general public, encouraging the next generation to head to their nearest wall or contact a local club.”
Berghaus, based in Sunderland, Tyne and Wear, celebrates its 50th anniversary this year.
BMC chief executive Dave Turnbull said: “We’re delighted that Berghaus has agreed to sponsor the GB climbing team.
“The 50-year heritage of the brand is rooted in the grassroots of climbing and the outdoors and the BMC has a history of working with Berghaus going back to the early 1990s.
“It’s great that one of the country’s leading outdoor gear companies is supporting the national team in this way.”
Members of the GB climbing team wore its new Berghaus kit for the first time today during the BMC open youth bouldering competition, at the Depot in Manchester.