A group of Swiss musicians is hoping to use a series of performances at youth hostels as a stepping stone to success.
The band 77 Bombay Street will play at 20 YHA England and Wales venues in February next year.
The ambitious band, comprising four Swiss-born brothers, have set their sights on breaking into the UK’s music scene by using YHA as a platform to engage a new fan base. In Switzerland, the band has topped the charts with both their 2011 and 2012 albums: Up in the Sky and Oko Town respectively which went platinum.
The band will join a number of young, signed and unsigned musicians including George Ezra, Amber Run and Prides that have used YHA’s network of venues to showcase their music to new audiences.
In 2013, the British singer songwriter of the top-five hit Budapest, George Ezra, was part of the week-long YHA Road Trip tour which put an unsigned band The Intermission Project on the road in a customised VW camper van touring Youth Hostels and playing free gigs.
The Swiss brothers Matt, Joe, Simri-Ramon and Esra Buchli, will begin their tour at YHA London St Pancras, working their way up and down the country at YHA locations before finishing up back in London at YHA London St Pauls.
Matt Buchli said: “We are really excited to be working with YHA England and Wales and coming to the UK to showcase our music. There is something really special about youth hostels, people from around the world coming together exchanging travel tips with a mutual respect and the sense of belonging in a global community.
“Big parts of our songwriting was inspired and took place in London and we are really excited to be back touring with our third album.”
Hannah Marsland, network marketing manager at YHA England and Wales said: “YHA is delighted to be involved with the band’s UK launch. As well as hosting the gigs for artists to showcase their talents, it is also an opportunity for YHA England and Wales to reach out to young people and highlight the incredible wealth of affordable adventure and accommodation on their doorstep.
The tour starts on 7 February and ends on 27 February and includes venues such as the Ambleside, Pen-y-Pass and Whitby youth hostels.