The new Arc'teryx London store
Outdoor enthusiasts are being asked to take a selfie outside a new London store – with a chance to win a skiing trip to Canada.
The competition will run for one hour only this Saturday at the new Arc’teryx shop on Piccadilly.
The selfie contest is part of the grand opening of the Canadian brand’s first European store, which is now welcoming customers.
The 4,000 sq ft store in St James’s in London is set over two floors, and will showcase a comprehensive range of Arc’teryx products including high-end outdoor clothing, snow-sports wear, footwear, harnesses and packs.
Adam Ketcheson, vice-president of Arc’teryx marketing and B2C said: “London has an active community who deal with the challenges of inclement weather.
“It’s also a hub of fashion and design, and the minimalist aesthetic of Arc’teryx fits perfectly into the London environment and the UK outdoor community at large. At our Piccadilly store, our customers will be able to experience our commitment to design, craftsmanship and performance through our product, technologies and people.”
All Arc’teryx product design, research and development is undertaken in-house at the company’s head office in North Vancouver, British Columbia. The company currently has nine of its brand stores globally, including locations in Vancouver, Seattle, Portland, Washington DC, Tokyo, Shanghai, and Seoul.
It takes its name from the Archaeopteryx Lithographica, the first reptile to evolve feathers for flight.
Arc’teryx is part of the Amer Sports Group based in Helsinki, Finland whose other brands include Salomon, and Suunto.
The grand opening weekend takes place on 5 and 6 September with product giveaways, a complimentary fresh juice bar, and Gore-Tex demos. A team of Arc’teryx makers will be creating exclusive hand-sewn Gore-Tex lunch bags for people to take away.
On 5 September, from 10 to11am, members of the public can take a selfie in front of the new Arc’teryx Piccadilly storefront window and tag it #ArcteryxPiccadilly to Instagram. The winner will be announced at midday via Instagram and must be available in the store to claim the prize immediately.
The prize is a ski trip to Whistler, Canada, and includes flights, hotel and lift passes.
The store is at 212 Piccadilly.
