A walker approaches Whernside's summit

An outdoor brand is teaming up with a national park authority to help raise cash to maintain paths in its most popular area.

Rohan has also kitted out a ranger in the Yorkshire Three Peaks area as part of its support for the authority.

The clothing brand was founded more than 30 years ago in a village on the fringe of the Yorkshire Dales national park.

Its support will help raise awareness and generate donations for the upkeep of public paths, which are used by about 100,000 people each year.

The Three Peaks ranger Josh Hull, who looks after the area around Pen-y-ghent, Whernside and Ingleborough, will sport gear provided by the company.

National park authority communications manager Richard Payne said: “The cost of maintaining the public paths averages out at £28 per metre so extra funds are always needed, and it’s great to have the support of a company and brand like Rohan.

“It is important that we get our message out about the work going on in the Yorkshire Dales to care for wonderful places like the Three Peaks, and Rohan are helping us to do that.

“We hope that this signals the start of a long partnership with Rohan and we will continue to look for other companies who are interested in working with us to ensure we can continue to help our beautiful national park thrive.”

Rohan brand development manager Becky Serieys said, “We are delighted to be helping the Yorkshire Dales National Park Authority to look after the stunning landscape of the Three Peaks.

“Rohan’s first shop opened at Long Preston in 1983 and the national park is an area that many of our customers love visiting, so the partnership couldn’t be better.”