The campaign ran under the Britain on Foot umbrella

A mammoth effort by customers of Britain’s biggest outdoor retailer has raised £10,000 for mountain rescuers.

Outdoor fans snapped up 2,000 cuddly Mammut mascots on sale at GO Outdoors stores to help raise the cash.

The company said 100 per cent of the proceeds have been given to Mountain Rescue England and Wales, the umbrella body for teams south of the border.

The toys went on sale on 27 July, the start date for the firm’s Walk Around the World in 80 Days challenge, which set walkers in Britain the goal of walking the equivalent distance of the earth’s circumference.

Mammut marketing manager Rob Sykes said: “What an incredible result. And wonderful to have so much support from GO Outdoors and their customers for such a worthy cause.

“The 80-day walking challenge was a wonderful incentive to encourage people to enjoy the outdoors this summer.

“But a big part of enjoying the outdoors is making sure we stay safe. That’s why we wanted to raise a significant cash amount for mountain rescue.”

Mike France, national head of fundraising for Mountain Rescue England and Wales, said:
“We’re very grateful to all the GO Outdoors customers who have supported our work over the summer with this project and their enthusiasm for all things mountain rescue.

“Our rescuers give their time on a voluntary basis, 24/7 and 365 days a year and this sort of continued support on a national scale makes all the difference.”

GO Outdoors revealed that almost 2,000 British walkers successfully completed the first-ever Britain on Foot ‘Walk the World in 80 Days’ challenge.

The target was to complete a combined total of over 25,000 miles equivalent to the circumference of the earth.

GO Outdoors teamed up with outdoor gear brand Mammut; Ordnance Survey; Mountain Rescue England and Wales; Switzerland Tourism, HF Holidays and Walk4Life under the Britain on Foot campaign.